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what is production value
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Atlanta Video Production. DSV Video and Film has a well-earned reputation for having excellent client relations, being reasonably priced, and staying technologically state-of-the art. Whether you're looking for a corporate image video, a dramatic production with actors, a product rollout, TV commercial, educational, or interactive DVD, call on a company that takes pride in its award-winning work. Every project receives our on-budget guarantee!

 
 
What is Production Value?

In the film industry, production value is often discussed in terms of how much money appears to have gone into the production, how much of your budget has actually made it to the screen. And all things being equal, when you want to increase your production value, it usually comes with a higher price tag.

For instance, if you want the softer look of film, as most advertising agencies do, it will cost. Film, processing and transferring film to video are expensive. If you want a specialized set built, it may also be quite expensive. Shooting in High Definition is going to be more costly than shooting on Beta SP or Digital Betacam. If you need crane shots, or 3-D animation, all of these elements will add expense to your project.

However, the converse is not necessarily true. Just because you have a healthy budget, and just because you bring to the table elements that normally equate to higher production value, doesn't mean that's what you'll get. The perceived value of your production can easily be sabotaged by poor writing, lighting, shooting or editing. Your production value can be diminished by a poorly executed concept. It can be totally eclipsed by an ill-conceived concept.

Quality has to start from the conception of your film or video and continue through execution. So money alone is not a guarantee of high production value since it doesn't account for all the other, invisible factors which contribute to the feeling that one is watching a quality, high-end production.

Looking at it in this light, we see that production value is better described as the overall perceived quality of your finished product, which is a combination of all the behind-the-scenes efforts including scriptwriting, choice of production format, lighting, editing, costuming, locations, props, special effects and casting. True production value factors in both the expense and the expertise which contribute to the overall look and quality of your product.

So putting greater thought and effort into the behind-the-scenes aspects can increase your film's production value, without necessarily increasing it's cost. Often, injecting additional creativity into your concept adds a flair or memorability to your project that comes at no additional cost, but does add to its perceived value. A clever, memorable concept can add a great deal of production value; while a tired, overused concept can just as easily steal it away.

Once a concept for your video is agreed upon, the quality of your script will impact its perceived value, as will every other aspect of production. A polished, professional script adds production value, while a script that's rough around the edges detracts from such. The same lighting instruments can contribute to a natural, believable look in the hands of an artisan, or be a constant reminder to the audience that they are watching an artificial, less than professional looking production. An experienced editor can take the same footage and make it flow with an unspoken elegance, which may look choppy and disjointed pieced together by a novice editor.

One of the very best ways we like to increase production value with only a very modest increase in budget, is to have a simple hydraulic dolly on hand for our shoots, which allows the camera to glide fluidly, effortlessly through space, and substantially contributes to production value. The inclusion of perfectly choreographed moving shots adds an emotional edge and a polished, professional look that you just can't get from locked down tripod shots alone.

Today's audiences are savvy after decades of widespread television viewing. If the writing is amateurish, they immediately hear it. If your scenes are poorly lit, they see it. Cast one unconvincing actor in your production, and he or she will remind the audience of your lack of authenticity each and every time the camera cuts to him. Poorly produced films stand out and often seem comical to the viewer, whether the intended mood of the film is serious or not.

What were once considered perfectly acceptable industrial and corporate level production standards, are no longer acceptable today. Clients expect broadcast quality production from every video and film they see, so having a reasonably high production value is essential to your project's success.

A knowledgeable, experienced producer is your best ally in suggesting what production values your project needs, and to recommend how to stretch your available dollars the farthest. That's why we suggest you call our company and others for a free consultation and proposal. Part of what you're shopping for is the expertise in knowing what production values are necessary and desirable, and what production values are not, or will bring you diminishing returns. In this regard, a production company's proposal will be a very clear indication of the quality of their thinking.

At every step of production, we always have the finished quality of your video or film in mind, and are always willing to go the extra mile to bring you the highest production value we can within your budget. We look for opportunities to provide more value than our clients expect, which we call "plussing" the project. How specifically, do we do this?

To start with, we make sure that we are on the "same page" with you from the inception of the project so that we understand exactly what you want your final project to convey. We will come up with creative concepts that maximize your budget. We will look for opportunities to create "free" production value—by coming up with clever, effective, and memorable concepts.

The next step is to make absolutely sure that your script is the best it can be during the

scriptwriting phase. The script will go back and forth between our company and yours until we are both satisfied it is everything it can be. Then, we take the utmost care in casting the right on-camera, voice-over, or acting talent for your project by working with three of the best talent agencies in the Atlanta area.

When it's time to shoot your project, we use the most appropriate acquisition

format and equipment that best suits your budget and purpose, usually incorporating the use of a hydraulic dolly, whether your project is shot on-location or in-studio. Finally, our talented editorial staff uses state of the art editing software to insure that every project that comes through our doors is seamlessly polished.

When looking for the highest production value, you simply must choose a production company that has extensive experience and a proven track record for delivering high quality videos and films at a reasonable cost to satisfied customers. DSV Video & Film Production has over fifteen years of experience producing high quality films for our more-than-satisfied

clients! We invite you to join their ranks! Click here to see our demo reel. Or click here to hear what our clients are saying about us!

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